Introduction To give a short introduction to the circumstances affecting this case of Pepsi & Coca Cola it has to be said that in general it is not just simple for MNEs to invest and enter foreign markets as regulations and restrictions differ from coutry to country and hence ifluence international business negotiations to a great extend. Therefore MNEs investigating in foreign markets have to either adopt to those condition given by the host country government, …showed first 75 words of 1864 total…

…showed last 75 words of 1864 total…and not to have its name on its products. From an Indian standpoint the above mentioned facts are easily understandable by knowing India and its hisstory, furthermore having to understan that India as a developping LDC still anging on to its traditions not being familiar with technology, of cours ths will cause difficulties fo convert peoples‘ morality and their degree of confidence on a short-term basis/rather on a step-by-step basis developed over the years.