'WHAT ARE THE MAIN STRENGTHS AND WEAKNESSES OF THE RATIONAL CHOICE APPROACH TO RELIGIOUS BEHAVIOUR?' BIBLIOGRAPHY 1) G. Becker, 1986, 'The economic approach to human behaviour', pp. 108-22 in J. Elster (ed.), Rational Choice. Oxford: Blackwell. 2) L. Iannaccone, 1990, 'Religious practice: a human capital approach', Journal for the Scientific Study of Religion, 29: 297-314. 3) S. Bruce, 'Religion and rational choice: a critique of economic explanations of religious behaviour', Sociology of Religion, 54: 193-205. 4) H. Bredemeier, 1978, 'Exchange theory', pp. 420-56 …showed first 75 words of 1746 total…

…showed last 75 words of 1746 total…be no one simple explanation for an individuals choice of religion as we are all so very diffeerent.         Bruce argues that we cannot talk of religion as we do commodities. He states that people in the modern world are not consumerist and those who do change their religion hope for and normally form an enduring attachment closer to tradition than rationality. He argues that only in a thoroughly secular society would religion be a commodity.