Packaging What is it “Packaging is often referred to as a silent salesman its use is critical within any marketing plan, whether it responds to market needs, existing or new or whether it creates now opportunities and new markets” (source Bill Stewart) Packaging can make a major contribution to a company’s profits through the stimulation of sales. “Attractive packaging is vital to the success of a brand as its total images can be portrayed …showed first 75 words of 1348 total…

…showed last 75 words of 1348 total…presumably positive image of the user, ‘fashion conscious, eye for detail, prepared to pay for quality’. The author would like to point out although this is somewhat of a pretencious image , in today’s society, it is easy to see how this belief could be reached. Packaging is only one of the important emotive issues in this competitive market. For packaging to work it must have substance behind it, be that quality, history or branding.