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The Marlboro Man
Title: The Marlboro Man
Category: Literature / English
Details: Words: 1589 | Pages: 6.8 (approximately 235 words/page)
The Marlboro Man
He’s a symbol of rugged individualism, masculinity, and the American West. In the history of advertising images, he stands alone at the top. How big is the Marlboro Man? Bigger than anybody ever dreamed up to promote a product. He was ranked number one on the top then list of icons of the 20th century, according to a special issue of Advertising Age magazine (Wilson 1). Though the choice of the Marlboro Man as the …showed first 75 words of 1589 total…
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…showed last 75 words of 1589 total…years after his creation, the Marlboro Man came down from his billboards, scoreboards, doorways, and double-page spreads in Sports Illustrated (Carrier 2). Nonetheless, the successful image and appeal of the Marlboro Man had made him the top advertising icon of the century. What will the West, or America, be like without his image?
Table of Contents
Topics Page
Introduction 1
Creation of the Marlboro Man 1-2 Marlboro Men Models 2-3
Appeal and Image 4-5
Statistics 5-6
Harm and Opposition 6-7
Conclusion 7-8
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**Bibliography**
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275 words per page