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The Battle for Campaign Agenda in Britain
Title: The Battle for Campaign Agenda in Britain
Category: Law & Government / Government & Politics
Details: Words: 8528 | Pages: 36.3 (approximately 235 words/page)
The Battle for Campaign Agenda in Britain
The Battle for the Campaign Agenda in Britain (1997)
The 1997 election was a struggle, not just for votes, but also to control the campaign agenda. Significant, but contradictory, challenges faced the media, parties and the public. For journalists, the problem was how to engender any zip into the campaign. Ever since Black Wednesday, in September 1992, Labour had seemed assured of victory while Conservative support floundered in the doldrums. For five years, perhaps it just seemed like …showed first 75 words of 8528 total…
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…showed last 75 words of 8528 total…in politics, but we can take a fairly safe bet that the
techniques learnt by the Blair team for staying on-message in a more
complex and diverse media environment during the permanent campaign
are going to be emulated by all the other parties. In this regard
the 1997 election did represent a watershed, not just in terms of
the outcome for the fortunes of the political parties, but also for
the process of campaigning in Britain.
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