This MBA level essay talks about the future of Dell and how it can sustain the success and growth it have been enjoying for the past few years, taking in consideration the current economical difficulties that the US economy is facing. The "Dell - The New Horizon" case from Harvard Business School inspired and provided important data for this analysis. Titled "strategic marketing Management of Dell" the essay answers questions such as: 1)Based on a …showed first 75 words of 4431 total…

…showed last 75 words of 4431 total…corporate/vision_national/direct_model_poster.pdf Exhibit 2         DELL         IBM         GATEWAY         COMPAQ Pricing         lowest priced         premium priced         modest priced         modest priced Distribution         direct sales         retail channels         direct sales         retail dealers and VARs Total Revenues(2001 YDT)         $23,107         $63,040         $4,944         $25,126 US Market Share         24.60%         5.90%         8.30%         12.70% Stock Prices(2001)         $20                  $25         $5 Operating Costs         11.50%                  16%         22% Suppliers         a few (25)          -          -          - Production         build-to-order manufacturing          Retail          Build-to-order         Retail Exhibit 3         DELL         INDUSTRY AVEARGE Days of Inventory         6 days (just-in-time)         20-70 days Average Downtime(PC)          8 hrs         16 hrs Average Downtime(Server)          1 hrs         5 hrs