This is a story of two men who created a company that would rule an industry and an age. They forged the image that “diamonds are forever” in order to promote the carefully constructed illusion of value. These two men are Barney Barnato and Cecil John Rhodes who together through their exploits in Africa created the diamond and mining company of De Beers Consolidated Mines. This company, cartel really, controlled 95% of all diamond trading in …showed first 75 words of 3448 total…

…showed last 75 words of 3448 total…Beers in their alleged purchasing these “Blood Diamonds” from the rebels terrorizing those countries. Also the age of Apartheid was brought in by these men; Rhodes’ firm belief in Social Darwinism and the fundamentals of Imperialism led to the exploitation of the native people of Africa, and set the stage for Apartheid in South Africa. All in all however one must decide for oneself if these Randlords helped or harmed the face of Africa today.