INTRODUCTION         Over the past one hundred and sixty years, many business organizations and corporations have been formed, some of which have succeeded and some of which have not. In today's uncertain economic times, still more organizations will be forced to close their doors. At the same time, innovative and daring business people will survive and continue going on strong. Throughout the past century and a half, Procter and Gamble has proved to be one of …showed first 75 words of 2276 total…

…showed last 75 words of 2276 total…League with the Devil?', Animal People         June 1995:p.4. 4.Bruce G. Posner, Op. Cit., p.100. 5.Brian Dumaine. 'Marketing Rules', Fortune November 6,1989: p.38. 6.Ibid, p.38. 7.Brian Dumaine, Op. Cit., p.42. 8.Ibid, p.38. 9.Ibid, p.46. 10.Ibid, p.42. 11.Michael O'Neill, 'Behind the Tumult at P&G', Fortune March 7, 1994: p.75. 12.John Leo, 'A Lovely day for Haranguing', U.S. News World Report November 13,         1995:p.33. 13.Ibid. 14.Mark Fitzgerald, 'Cops Investigate News Leak', Editor & Publisher, August 17, 1991:         v124 n33 p.9.