Compared below are the Pepsi and Coca Cola distributing companies website. WRITING Content Clarity – After reviewing both Coca Cola and Pepsi websites I have arrived at many conclusions. I viewed both sites as equally understanding. They were very similar, and the information given on each was greatly beneficial to each other’s product. Focus – Pepsi Company seemed to focus a lot on their advertisements. Ranging from March madness, to Pepsi One sweepstakes. They also offered …showed first 75 words of 689 total…

…showed last 75 words of 689 total…graphics for the Coca Cola site were explosive and didn’t have a directional pull. Although Coke portrayed this type of feeling Pepsi’ was easier to follow. Pepsi used specific images to enhance importance. Colors And Highlighting – Like stated above Coke’s page looked like an explosion of fun. It had many eye grabbing graphics and sounds. Pepsi didn’t execute that aspect as well, but it was still as interesting due to the clarity.