Oracle and its strategy for future growth 1. Introduction This paper looks at the strategies adopted by Oracle Corporation to ensure a consistent year on year growth in their core business areas. Oracle Corporation is one of the world's leading supplier of software for information management, and the world's second largest independent software company. The company offers its database, tools and application products, along with related consulting, education, and support services, in more than 145 countries around …showed first 75 words of 1219 total…

…showed last 75 words of 1219 total…a prominent figure may be too difficult to replace. ------------------------------------------------------------------------ **Bibliography** - Karpaln, G, Myers, L, (2000), “Oracle white paper ‘Keep it simple’”, Oracle Corporation - Johnson G, Scholes K, (1999). “Exploring Corporate Strategy, Fifth Edition”, Prentice Hall - Hill C, Jones G, (2000). “Strategic Management Theory”, Fifth Edition”, Houghton Mifflin - Serwer A, November 2000, “The next richest man in the world”, Fortune Magazine - Thompson Jr, A, (1999), “Strategic Management”, MacGraw-Hill Inc - Oracle website, www.oracle.com