Title: “Factors influencing foreign firm performance in the U.S. market” Author: Shipchandler, Zoher E.; Moore, James S. Publication: University of New Haven Date: January 2000. Vol. 18, Issue 1. Page:62-68 Summary: The purpose of this particular article is to discuss the role of various strategic marketing decisions within the financial performance of foreign firms in U.S. markets. Marketing strategy variables that have shown a significant relationship with market share or profitability in the U.S. …showed first 75 words of 601 total…

…showed last 75 words of 601 total…domestic owned. Although they are not a direct source of profit, marketing variables play an important role for firms, both foreign and domestic owned. Some may use one or more strategies, emphasizing price, for example, depending on the individual goal of the firm. Regardless of which one they choose to focus their business on, marketers are always out to better their company, which would increase the performance of any firm in any market. ------------------------------------------------------------------------ **Bibliography**