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Marketing Mix - Describe the elements of the marketing mix. MKT/421
Title: Marketing Mix - Describe the elements of the marketing mix. MKT/421
Category: Business & Economy / Marketing and Advertising
Details: Words: 594 | Pages: 2.5 (approximately 235 words/page)
Marketing Mix - Describe the elements of the marketing mix. MKT/421
Introduction
Marketing mix is the s ....What is Marketing? Well so far my understanding from the information I have reviewed in regards to marketing, is that marketing is the basic process by which a product or service is determined, then it is priced, promoted, and distributed to consumers. Overall the marketing of a product is the defining action in which a company determines what needs have to be met in order to get the product …showed first 75 words of 594 total…
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…showed last 75 words of 594 total…Jerome McCarthy
McGraw-Hill/Irwin, 2004
New York, NY
Marketing (8th ed.)
R. Kerin, E. Berkowitz, S. Hartley, & W. Rudelius
McGraw-Hill/Irwin, 2006
New York, NY
Marketing Management, 12/e
P. Kotler & K. Keller
Pearson/Prentice Hall, 2006
Upper Saddle River, NJ
Marketing: An Introduction
G. Armstrong & P. Kotler
Pearson/Prentice Hall, 2005
Upper Saddle River, NJ
International Business: Competing in the Global Marketplace (4th ed.)
C.W.L. Hill
McGraw-Hill/Irwin, 2003
New York, NY
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