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Introduction of consumer product; a brand new brand clock to compete with existing brands(in the Australian market, or any other market)
Title: Introduction of consumer product; a brand new brand clock to compete with existing brands(in the Australian market, or any other market)
Category: Society & Culture / Education
Details: Words: 2718 | Pages: 11.6 (approximately 235 words/page)
Introduction of consumer product; a brand new brand clock to compete with existing brands(in the Australian market, or any other market)
Introduction
This report is based on the introduction of an alarm clock by a company named Rekofa. It is new to the market. This new product will fall into the category of durable products. The target markets for the product have a broad range of ages from trendy teenagers to the office goers; each market needs a different marketing mix to suit their needs. Benefits include: having an alarm clock for all the basic needs …showed first 75 words of 2718 total…
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…showed last 75 words of 2718 total…Managing competitive intelligence' Management Review, October, pp. 15-19.
<Tab/>Zikmund, W.G. (1996), Exploring Marketing Research, The Dryden Press, Fort Worth, TX
<Tab/>Kotler, P. 1984; 1994, Marketing Management, Prentice-Hall, Englewood Cliffs, NJ.
<Tab/>Doyle, P. (1983), "Marketing Management", unpublished paper, Bradford University Management Centre.
<Tab/>The Anatomy of Marketing Positioning Strategy Marketing Intelligence & Planning, Vol. 12 No. 4, 1994, pp. 10-14
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