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How useful is the concept of the customer-oriented bureaucracy for understanding the management and experience of retail work in the UK
Title: How useful is the concept of the customer-oriented bureaucracy for understanding the management and experience of retail work in the UK
Category: Business & Economy / Management
Details: Words: 2047 | Pages: 8.7 (approximately 235 words/page)
How useful is the concept of the customer-oriented bureaucracy for understanding the management and experience of retail work in the UK
Many of the so called seller markets are changing to buyer markets. This leads to an enhancement of customer-centered activities on production-oriented markets. As a result there is a demand for everyday products and services as well as for individualized benefits on consumer goods and supplies.
In order to classify the spectrum of customer-oriented products and services it is necessary to define appropriate parameters (cf. Lampel and Mintzberg,1996) Reichwald and Dietel describe the customer orientation …showed first 75 words of 2047 total…
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…showed last 75 words of 2047 total…Hirschman C. Elizabeth, Morris B. Holbrook. Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing. 1982, 46 (2) : 92 - 101;
Morris B. Holbrook. The Nature of Customer Value: An Axiology of Services in the Consumption Experience. Service Quality: New Directions in Theory and Practice. Sage Publications, 1994: 21 - 71;
Dipl.-Betriebswirt (FH) Christian Scheer, Prof. Dr. Peter Loos, (2002), Concepts of Customer Orientation - Internet Business Model for Customer - Driven Output
http://www.dti.gov.uk/comp/benchmark/sects/11ret.htm
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