What is dehydration and how does Gatorade help?? Dehydration happens when your body doesn't have the fluids it needs. Mainly, you lose fluids through sweat, but also through frequent urination. Research has shown you can lose a gallon of fluid an hour during heavy exercise. If you don't replace the amount of fluid you lose, your body will start to protect itself by limiting your activity. Which is not what you want to happen if …showed first 75 words of 776 total…

…showed last 75 words of 776 total…you to drink more. Your brain may know a lot, but it doesn't know when your body is thirsty. You need to drink during exercise before you feel thirsty in order to get enough fluids in your body to maintain your performance level. Gatorade is formulated to taste best when you're really hot, sweaty and thirsty – so you'll drink enough of it to keep you going. (Notice how different it tastes when you're not exercising?)