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Colgate Palmolive Case Analysis of "Precision" toothbrush.
Title: Colgate Palmolive Case Analysis of "Precision" toothbrush.
Category: Social Sciences / Current Issues
Details: Words: 1840 | Pages: 7.8 (approximately 235 words/page)
Colgate Palmolive Case Analysis of "Precision" toothbrush.
Problem Statement
The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning, branding, communication and promotion of the product under the chosen strategy.
Situation Analysis
Company: In 1991, CP held 43% of …showed first 75 words of 1840 total…
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…showed last 75 words of 1840 total…lt;Tab/>-0.15667<Tab/>8.703333
Costs of cannibalization ($M)<Tab/>10.02926<Tab/>14.90061<Tab/>0.985016<Tab/>1.611845
Profit after cannibalization ($M)<Tab/>-12.0359<Tab/>5.552721<Tab/>-1.14168<Tab/>7.091488
<Tab/>*Cannibalization rate used for Main Stream is 48%: Cannibalization rate used for Niche is 15%
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275 words per page