“Working women buy products and services essentially the same as non working women.” INTRODUCTION Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5) Buyer behaviour refers to “the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. “(…showed first 75 words of 3297 total…

…showed last 75 words of 3297 total…Bellante, D., and Foster, A.C. “Working Wives and Expenditures on Services.” Journal of Consumer Research 11 (1984): 700-707 Bartos, R. “The Moving target: The impact of Women’s Employment on Consumer Behaviour.” Journal of Marketing 41, 3 (1977): 31-37. Internet WWW.Mintel.com - Women 2000, ‘Women and Shopping: The Role Of Convenience.’ (11/01/99) WWW.Mintel.com – Women and Finance (27/10/99) WWW.Emerald.com. Bartos, R. “The Moving target: The impact of Women’s Employment on Consumer Behaviour.” Journal of Marketing 41, 3 (1977): 31-37.