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Athletic Footwear Industry - Focus: NIKE
Title: Athletic Footwear Industry - Focus: NIKE
Category: Business & Economy / Marketing and Advertising
Details: Words: 6780 | Pages: 28.9 (approximately 235 words/page)
Athletic Footwear Industry - Focus: NIKE
1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include:
<Tab/>Demographic variables such as: age, sex, race, income, occupation, education and household status.
<Tab/>Psychographic variables such as: lifestyle, activities, personality and social class.
<Tab/>Behavioural variables such as: product benefits and product use patterns.
<Tab/&…showed first 75 words of 6780 total…
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…showed last 75 words of 6780 total…Eighth Edition, Prentice-Hall Inc, New Jersey.
Adidas-Salomon AG [Online], Available: http://www.hoovers.com/co/capsule/2/0,2163,92632,00.html [2002, Sep. 24]
Market Segmentation, Targeting, and Positioning
for Competitive Advantage [Online], Available: http://www.atkinson.yorku.ca/~lripley/imUsegment.htm [2002, Sep. 19]
Operating On A Shoe String In Cyberspace [Online], Available: http://www.mhhe.com/business/marketing/marketplace/cybercases/operating.mhtml [2002, Oct 05]
Trade Information - Links to Related Sites [Online], Available: http://www.shoeworld.com/sw_consumer/trade_links.html [2002, Sep 12]
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