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Aspects of emotion and memory relationship targeted to experience design

Title: Aspects of emotion and memory relationship targeted to experience design
Category: Social Sciences / Psychology
Details: Words: 3295 | Pages: 14.0 (approximately 235 words/page)


Aspects of emotion and memory relationship targeted to experience design

Ricardo A. Martins, André L. Battaiola Aspects of emotion and memory relationship targeted to experience design Emotion, cognition, human senses, memory, experiences, marketing, advertising, promotion, interactive presentations, learning environments, branding. The emotional component of the brain plays a very important role in cognitive and decision processes related to information that arrives at our external senses as vision, hearing, sense of smell, taste, touch (pain, pressure, temperature) and by internal ones, as hunger, …showed first 75 words of 3295 total

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showed last 75 words of 3295 total…amp;amp; Techniques. Game Developer, October. USA: CMP Group. Mousavi, S.; Low, R.; Sweller, J. (1995). Reducing cognitive load by mixing auditory and visual presentation modes. Journal of Educational Psychology, 87(2). USA: American Psychological Association. Tindall-Ford, S.; Chandler, P. & Sweller, J. (1997). When two sensory modes are better than one. Journal of experimental psychology: Applied, 3(4). USA: American Psychological Association. Waggoner, B.; York, H. (1999). Video in Games: The State of Industry. Game Developer, March. USA: CMP Group.

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